Digital Growth Executive

Adverbe Media is a podcast network documenting the stories, people, and ideas shaping African creativity, culture, and commerce. We're building an archive of conversations that matter, with a different approach to how podcasting is done in Ghana. Our flagship show, MAD Conversations, is a video-first podcast exploring the Marketing, Advertising, and Digital industry in Ghana. Through in-depth conversations, we document notable campaigns, strategies, and case studies that are moving the industry forward.

MAD Conversations is live. The content is doing what it’s supposed to do. What we need now is numbers, and someone who treats audience growth like a product they’re personally responsible for.

With two new shows launching in two months, this isn’t a maintenance role. It’s a building role. You’ll own the numbers, drive platform strategy, run paid campaigns, and help design how our next shows enter the market, before they go live, not after.

Own the numbers:

Every view, every listen, every subscriber. You track them, you understand them, and you make decisions from them, weekly, not quarterly.

Drive organic growth across every platform:

YouTube, Spotify, Apple Podcasts, and wherever our audience lives. Titles, thumbnails, hooks, posting cadence, SEO — you know what moves the needle and you execute without being told twice.

Run paid advertising:

YouTube ads, Meta, and wherever the budget earns the best return. You’ve managed real ad spend before. You know how to optimize, not just launch.

Build the launch playbook for new shows:

Before our next two shows go live, you’ll be in the room helping design how they enter the market. Growth strategy, platform positioning, and pre-launch audience development — not just execution after the fact.

Lead our Distribution & Community Coordinator:

You’ll manage a direct report, providing direction, accountability, and ensuring distribution and community work is aligned with the broader growth strategy.

Competitive, commensurate with experience.

Send the following to theadverbe@gmail.com with the subject line: “Digital Growth Executive – [Your Name]”

• •Your CV
• •A brief note on why this role
• •One example of a growth result you’re proud of — what you did, what the numbers were before, and what they were after

24th May, 2026

• •3–5 years of experience in digital marketing, content distribution, or audience growth (organic), with genuine, provable results
• •Deep platform fluency: YouTube, Spotify, Apple Podcasts, Instagram, TikTok
• •Hands-on experience running paid campaigns (Meta Ads, YouTube Ads) with real budgets
• •Strong grasp of SEO for both search and platform-native discovery
• •Someone who reads analytics the way other people read the news — constantly and with instinct
• •Experience in podcasting, audio, or media
• •Familiarity with podcast hosting platforms and their analytics dashboards
• •Experience growing an audience from scratch, not just maintaining one
• •Clear, direct communicator who can work closely with a founder without needing their hand held

What this is not

This is not a coordinator role with a big title. You will be expected to lead strategy, manage a direct report, and be accountable for growth outcomes from day one. If you need everything defined before you can move, this isn’t the right fit.