MAD Conversations

At its core, MAD Conversations is how marketing leadership is made.

Every week, Abeiku Dadson sits with the people shaping Ghana's marketing landscape; the CMOs making GHS 100 million budget decisions, the brand managers crafting culturally defining campaigns, the creative directors behind the work everyone remembers, and the agency leaders building the next generation of talent.

From marketing to advertising, brand strategy to growth marketing, media buying to PR, consumer insights to digital transformation, MAD Conversations documents the full spectrum of commercial creativity in Ghana.

This is the definitive archive of how marketing leadership is being built in Africa, one conversation at a time.